BRAND IDENTITY AND WEBSITE RENEWAL
Electrical contractor Ansioniemen Sähkö revamped its website and refreshed its brand with the help of Ampersand. We designed a modern and responsive website for Ansioniemen Sähkö, which clearly presents the company’s services and also supports the tendering process.
In the rebranding process, the company’s brand was brightened up with a new brand identity and the formulation of shared values. In the branding workshop, Ansioniemen Sähkö defined values that help the company to crystallise its competitive advantages and clarify its vision. The brand renewal paves the way for Ansioniemen Sähkö’s transformation into a multi-service group, Ansioniemi Group.
Brand image design
In the Ansioniemi Group logo, four coloured dots symbolise Ansioniemi’s four service brands: electricity, security, heat and maintenance. The spheres repeat the brand colours defined for the four services. The logo features the familiar A-shape from the original Ansioniemi logo. The logo also shows the shape of the letter G in the Group name.
The branding work included a website redesign, which transformed the outdated website into a more customer-friendly version. We designed the visual look, colour scheme, graphic elements and typography used in the texts. In practice, only the logo remained from the company’s previous visual identity.
In addition to customer acquisition, the new website will also help the company to participate in tenders. The projects carried out have been compiled as references with informative content, including gross figures and annual figures for the projects carried out.
The website has been redesigned for easier access to various services. This will allow the creation of new sub-brands for different business segments in the future.
Our cooperation with Ansioniemi continues and we’ll present more works on this page later!