DESIGN OF MARKETING MATERIALS AND WEBSITE REDESIGN
SP Hygiene Innovations Oy is the largest PURELL® wholesaler in the Nordic countries and the largest distributor of GOJO® products in Finland. Founded in 2004, the company is one of our longest-standing customers. For the company’s hygiene products and detergents we have carried out a wide range of product packaging, label and logo design, advertising, marketing materials and event advertising.
In 2021, we redesigned the company’s website and upgraded the product range to a more manageable e-commerce platform.
SP Hygiene Innovations Oy
Product catalogue for e-commerce
Freshening up the visual image
SPHI’s website redesign included the design, visual identity and implementation of the company’s website. The website was migrated to WordPress to make it easy for the client to maintain the site themselves.
During the website redesign, the structure of the site was clarified so that the customer can quickly find the information they need. At the same time, the sub-pages of the product categories were grouped and the product navigation was made more logical. The division of products into clear subcategories makes it easier to manage the product groups not only for visitors to the site, but also for the main user.
SPHI’s product catalogue was moved to an online storefront, making it easy to edit and update product cards. The implementation will also technically enable online sales of products in the future. The end result is a modern website that serves customers better.
Packaging and label design
We have designed unique product logos for SP Hygiene Innovations Ltd (SPHI). Personalised product brands increase product recognisability and differentiate products from competitors. In addition to the logos, we have created packaging designs and labels for the various disinfectant wipes, cleaners and aerosol bottles in SPHI’s product range. Designing for different product uses and target groups creates a unique look and visual story for the packaging and labels.
Product brochures and other printed materials
SPHI requires different brochures to support the sales of their wide product range. We have planned and designed a variety of printed materials and ads for the company’s hygiene products and detergents. We have also designed SPHI’s event advertising, trade fair materials and website. Our implementations have contributed to the commercial success of the company’s detergent sales.